With over 30 years of experience in the industry, Dupri knows what it takes to succeed. Having worked with some of the biggest young talents in the music including Bow Wow, Da Brat, Kris Kross and TLC, he has a proven track record of cultivating young talent and making them into stars. With high expectations, Dupri gives it his all and expects nothing less from the kids and their parents in return. It’s anyone’s game on who will walk away with a record contract with his label, So So Def Recordings.