My Lifetime Commitment
For more than 25 years, Lifetime Networks has led one of the longest standing and most comprehensive public affairs efforts of any cable network in the United States, educating and empowering hundreds of millions of people each year. In addressing critical social issues affecting the lives of women and girls, Lifetime develops, creates and launches multi-year advocacy campaigns that involve public service announcements, legislative advocacy and partnerships with hundreds of non-profit organizations, women leaders, public officials and key members of the media to reach women on-air, online and in communities across the country. As a result, Lifetime has remained the “most trusted” and “most empowering” network among women for nine consecutive years.
In addition to building and executing multi-media platform campaigns, the company’s pioneering public affairs department influences original programming content on Lifetime and Lifetime Movie Network to reflect issues important to the networks’ audience. To achieve the greatest impact for its advocacy campaigns, Lifetime also leverages the power of its platforms and the media to draw attention to critical pieces of federal legislation. The company’s legacy in unifying both political parties to participate in bi-partisan activities in Washington, D.C. is unparalleled, as it has been responsible for helping to drive the passage of five pieces of legislation into law, including the Trafficking Victims Protection Reauthorization Act and the Justice for All Act of 2004. Currently, Lifetime is advocating for the passage of the Breast Cancer Patient Protection Act and the Foster Care Mentoring Act.
With the strength of the two highest-rated women’s networks, Lifetime attracts the voices and influence of top actresses to its far-reaching public affairs campaigns every year. High-profile talent that has partnered with Lifetime’s public affairs campaigns include Nicole Kidman, Susan Sarandon, Meryl Streep, Mary J. Blige, Queen Latifah, Marcia Cross, Reba McEntire, Jewel, and many more.
Lifetime’s public affairs efforts are annually recognized with prestigious awards. Accolades include the Governor’s Emmy® Award from the Academy of Television Arts & Sciences, as well as numerous Gracie Awards from The Foundation of American Women in Radio & Television, an EPIC Award from The White House Project, the NAACP’s Image Awards and Beacon Awards® from the Association of Cable Communicators, to name just a few.
Public Affairs & Advocacy
Naz Sykes, Senior Director
2049 Century Park East, 8th Floor
Los Angeles, CA 90067
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The PSA, created and produced by Lifetime, features Beyoncé, Jane Lynch, Jennifer Garner, Sheryl Sandberg and influencers in the movement to change the fact that by middle school girls are often less interested in leadership than boys. One reason is that girls are often called negative names, such as "Bossy" when they exert leadership qualities. Take the pledge to #banbossy. Join @LeanInOrg @GirlScouts @lifetimetv to encourage girls to lead: http://www.banbossy.com.
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