Glam reaches a whole new level in Lifetime’s new competition series, “American Beauty Star,” hosted and executive produced by international icon Adriana Lima. Premiering Thursday, September 21 at 10:30pm ET/PT following new episodes of “Project Runway,” twelve hair or make up mavens must become ‘beauty directors,’ responsible for creating the overall look of their models. Paired with a teammate who is a master of the opposite craft, together they will compete in a series of beauty challenges each week, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows. At the end of the season, only the contestant who proves they have what it takes to revolutionize what’s to come in beauty will be named “American Beauty Star.” The series comes from executive producer Norton Herrick and Herrick Entertainment and marks their first venture into reality TV.
Celebrity makeup artist Sir John serves as the contestant mentor and award- winning writer and Vogue’s former Beauty Director Sarah Brown and world renowned photographer Russell James serve as the judges. Special beauty industry influencers and celebrity guests join the panel of judges each week including YouTube beauty sensation Michelle Phan; models Behati Prinsloo, Christie Brinkley and Camilla Alves; make-up bloggers and beauty influencers The Kattan Sisters Huda and Mona; singer Michelle Williams, Editor-in-Chief of Teen Vogue Elaine Welteroth and “Empire” actress Ta’Rhonda Jones.
The winner of “American Beauty Star” will receive a $50,000 cash prize, and coveted spot on the beauty team for a Teen Vogue editorial spread. The prize package also includes $10,000 worth of product from Glamcor Mirrors and JTV, a year supply of Ardell Lashes, and $2,500 worth of FHI Tools. Individual episode prizes include opportunities creating an “American Beauty Star” branded capsule collection for Orly Nail polish, collaborating on a Color Wow photo shoot, $10,000 worth of jewelry from JTV and $5,000 worth of product from Huda Beauty.
“American Beauty Star” is created by and produced by Herrick Entertainment with Norton Herrick and Ross Elliott executive producing. Adriana Lima also executive produces along with Christian Murphy and Colleen Conway Grogan of A+E Networks.