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WED

John Frieda's “The Decision”

Posted by babu 11:21am GMT

Check out John Frieda's "The Decision" — a Film Noir-inspired promotional short for the brand's new Precision Colour Foam — featuring Katie Holmes.

Posted in: at-home hair color, in the news, john frieda, john frieda..., katie holmes, the decision
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TUE

John Frieda x Katie Holmes = “The Decision”

Posted by babu 2:05pm GMT

Brand

Celebrity cinemercials have become the go-to promotional tool for luxury fragrances, but at-home hair color?
Now, that's a first.

In honor of the largest launch in John Frieda history — Precision Foam Colour — the brand has teamed up with Katie Holmes to release a short entitled “The Decision.”

Described as "a vivid depiction of a universal experience with which nearly every woman can identify: Is cheating on your colorist really worth the risk?," this much-hyped film promises to "illuminate the anxiety and uncertainty behind at-home hair color."

I'll be reporting LIVE from tonight's red-carpet premiere, so be sure to follow @AlltheLooks for The Scoop!