Sports car or nail polish? That's the question begged by the blinged-out bottle above.
Models Own Gold Rush Couture boasts a solid gold lid encrusted with 1,118 diamonds, and retails for an equally extravagant price of $130,000.
Don't think anyone would invest in such a thing? Think again. "We have had one international footballer purchase Gold Rush for his wife and one was bought by a Russian Oligarch," says Heather Bloomfield of the company's PR firm.