Hair's the Scoop

Model's Own/Splash News

Sports car or nail polish? That's the question begged by the blinged-out bottle above.

Models Own Gold Rush Couture boasts a solid gold lid encrusted with 1,118 diamonds, and retails for an equally extravagant price of $130,000.

Don't think anyone would invest in such a thing? Think again. "We have had one international footballer purchase Gold Rush for his wife and one was bought by a Russian Oligarch," says Heather Bloomfield of the company's PR firm.