Hair's the Scoop

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“I have been familiar with Revlon for as long as I can remember. I vividly recall my mom wearing Revlon makeup and I remember getting to the age when I was finally able to wear Revlon myself," says Emma Stone of the brand she's now representing.

“I have always admired Revlon and their commitment to giving women the confidence and tools they need to feel beautiful, both inside and out,” adds fellow Global Brand Ambassador Olivia Wilde. "It's exciting to join a company with a big heart and big ideas!” 

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"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

— Taylor Swift on her debut scent.

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Believe it or not, the actor-turned-musician is the face of L'Oréal's male cosmetics line.

"At first I thought it was a mistake but then I realised that L'Oréal wasn't looking for models, but real people with strong personalities, who are worth it... and who aren't afraid to proclaim that using cosmetics can be a very masculine decision after all," says Laurie of his new gig.

What do you think of the brand's decision to go for a 'real' man vs. a model-like spokesperson?

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Supermodel Liya Kebede joins the likes of Gwen Stefani and Jennifer Lopez as the latest face of L’Oréal Paris.

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Pay close attention to Christina Hendricks' lash line, ladies!

The "Man Men" star has just been announced as the next face of Latisse.

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Known as the "Sweeter-Smelling Oscars," The Fragrance Foundation's FiFi Awards honor outstanding achievements in perfumery.

This year's winners include:
Reveal by Halle Berry: Fragrance Celebrity of the Year
My Life by Mary J. Blige: Fragrance of the Year (Direct to Consumer); Sales Breakthrough Winner
Outspoken by Fergie: New Celebrity Fragrance of the Year Award

Do awards like these factor in to your scent purchases? Or is the experience all about chemistry?

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Attention, Queen Latifah fans: She'll be fronting more than cosmetics and fragrance, come fall!

"The Dilemma" star's latest beauty venture is said to be a collection of wavy, clip-on extensions featuring Remy hair from India, reports BellaSugar.

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And it's called Someday. "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world," says the teen heartthrob. 

Created by Honorine Blanc of Firmenich, Bieber's latest beauty venture boasts a "fruity gourmand" formula, enhanced by a charitable note. "With part of the profits going towards Pencils of Promise, which helps to build schools, and the Make-A-Wish Foundation, not only am I able to create a fragrance for all my fans, but I am also able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about."

Will you be stocking up on (or gifting) eau de Biebs, come June?

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"So happy to be the new @CoverGirl!!!," tweets Sofia Vergara. "I've always had a very good relationship with makeup; it's one of my favorite things... I love that I have the Latin flavor; Latin girls can relate to me, see what I'm wearing, see my makeup, my hairstyle," adds the "Modern Family" star.

Curious about the campaign? View outtakes from Sofia's CoverGirl shoot here.

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Beginning in July, both actresses will appear in all elements of the brand’s marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns.

Eva Mendes will be supporting Pantene's Breakage to Strength collection, whilst Naomi Watts will be promoting the Flat to Volume collection.