Hair's the Scoop

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Katy Perry may be in the middle of a divorce, but it’s not slowing her foray into the fringe business. The pretty popstar is launching a line of false eyelashes for Eylure USA.

Katy isn’t new to the beauty world though – she has already released a successful OPI nail polish collection and two scents, Purr and Meow. Who knows what else she’s got up her flamboyant and fabulous sleeve!

The four piece line is due out in February and at Ulta.com – so we can all have a very Perry Valentines day with some seriously flirty peepers.

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Eyelash accessories are quickly becoming the next big beauty trend and according to Nadia Smith, founder of EnvyDerm, that would include…feathers.

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I'm all for a dramatic lash line, but Kim Kardashian's Glamour Awards eye is awkwardly theatrical, stiff & clump-ridden. Don't you agree?

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According to the UK's Daily Mail, a growing number of women are turning to hair transplant surgery after damaging their natural lashes through repeat use of falsies and extensions.

Are you a fan of faux lashes?