And it's called Someday. "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world," says the teen heartthrob.
Created by Honorine Blanc of Firmenich, Bieber's latest beauty venture boasts a "fruity gourmand" formula, enhanced by a charitable note. "With part of the profits going towards Pencils of Promise, which helps to build schools, and the Make-A-Wish Foundation, not only am I able to create a fragrance for all my fans, but I am also able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about."
Will you be stocking up on (or gifting) eau de Biebs, come June?