Hair's the Scoop

Splash News

Joining new recruits Jennifer Lopez and Freida Pinto, Gwen Stefani will begin appearing in advertising campaigns for Infallible Le Rouge, a new collection of conditioning long wear lip color, and Superior Preference hair color, come spring.

Rocha/Splash News

According to Allure, a new study shows that our drive toward wearing makeup may actually be
due to a biological urge.

It seems women's faces have a greater color variance between the eyes, lips, and surrounding skin than men's—
a contrast typically exaggerated with cosmetics.

"Though people are not consciously aware of this, they unconsciously use contrast as a cue to tell what sex a face is," says Richard Russell, Assistant Professor of Psychology at Gettysburg College. "And since femininity and attractiveness are highly correlated, making a face more feminine also makes it more attractive."