Hair's the Scoop

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The stars were shining bright at this year's CFDA/Vogue Fashion Fund Awards, with Carey Mulligan winning my vote for Best(est) Tressed.

Aside from being ultra flattering, the "Never Let Me Go" lead's smooth, side-parted bob acts as the perfect complement to the bold neckline of her Chanel dress. (Don't you think?)

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The MTV personality has just inked a deal to be face of Lacoste's new fragrance, according to Diary Directory.

"I’m very flattered that Lacoste invited me to model for its new female fragrance. I’ve always liked Lacoste’s casual chic image, so I’m excited to be representing the brand in this new campaign, " says Chung. Adds Tim Sayler, associate marketing director for Lacoste Fragrances, "We’re delighted to be working with Alexa as an ambassador for Lacoste, as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with Lacoste."

What do you think of Alexa's endorsement of the iconic French brand? Does it sway you either way?

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Alexa Chung looks radiant alongside "Gossip Girl" star Ed Westwick at Monday's CFDA Fashion Awards in NYC.

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Need inspiration for the big night?

Browse our most beloved red-carpet looks, then try on your top picks with Lifetime's Total Beauty Makeover tool.

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This year's Elle Style Awards showcased a number of lovely looks, including: sisters Kylie and Dannii Minogue in short hairstyles, the Olsen twins in tousled waves, Alexa Chung and Claire Danes in textured updos, and Claudia Schiffer and Kristen Stewart in luminous layers.

Whose fashion-forward look do you like most?

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NEW Lookbook alert!

Head over to AllTheLooks.com to see which stars' hairstyles made our "short" list.