Forget the glossy brochures and by-appointment-only sales sessions, Avon's Mark is now e-tailing on Facebook.
“Some 123 years ago, the representative would go door to door, geography to geography, selling to her friends and family— her social network,” says Claudia Poccia, Brand President. “Mark is taking direct selling from door to door, to [Facebook’s] wall to wall.” The shift, she adds, “now positions Mark as a leading online beauty and fashion boutique.”
Have you bought Mark products via Facebook? Will you?