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Category: "celebrity endorsements"

05
THU

L'Oréal Paris Signs Paz Vega

Posted by babu 6:07pm GMT


Getty Images

The "Spanglish" star will act as Spanish ambassadress for the best-selling brand.

18
MON

Kirsten Dunst's Mane Man

Posted by babu 6:05pm GMT


Kirsten Dunst stars alongside one cool cat in Bvlgari's new spot for Mon Jasmin Noir.

15
FRI

On Set: Jennifer Lopez for L'Oréal Paris

Posted by babu 3:37pm GMT

Check out this behind-the-scenes look at Jennifer Lopez's new Voluminous Lashes ad.

22
TUE

John Frieda x Katie Holmes = “The Decision”

Posted by babu 2:05pm GMT


Brand

Celebrity cinemercials have become the go-to promotional tool for luxury fragrances, but at-home hair color?
Now, that's a first.

In honor of the largest launch in John Frieda history — Precision Foam Colour — the brand has teamed up with Katie Holmes to release a short entitled “The Decision.”

Described as "a vivid depiction of a universal experience with which nearly every woman can identify: Is cheating on your colorist really worth the risk?," this much-hyped film promises to "illuminate the anxiety and uncertainty behind at-home hair color."

I'll be reporting LIVE from tonight's red-carpet premiere, so be sure to follow @AlltheLooks for The Scoop!

21
MON

Keira Knightley Is Coco Mademoiselle

Posted by babu 5:55pm GMT

Three years after the first cinemercial, Keira Knightley reprises her role as Coco Mademoiselle.

21
MON

Katy Perry for Adidas

Posted by babu 4:56pm GMT


Adidas/Splash News

The hair and makeup in Katy Perry's new Adidas campaign has me feeling somewhat disappointed. I just wish the brand had taken this opportunity to present a different/unexpected side of the pop star. (Especially as the ads are for sportswear...)


Do you think Katy's latest look misses the mark, or is it spot-on?

17
THU

Eva Mendes Is an Angel

Posted by babu 2:53pm GMT


Getty Images

This just in: Eva Mendes is replacing Naomi Watts as the face of Thierry Mugler's Angel.

Do you think the "Hitch" beauty is a good fit for this iconic fragrance?

14
MON

Lancome Hearts Emma Watson

Posted by babu 11:16am GMT


Getty Images

The British beauty joins the likes of Kate Winslet and Penelope Cruz as Lancôme's newest ambassadress.

11
FRI

Kate Moss Is an Addict

Posted by babu 5:15pm GMT



Check out Kate Moss' premiere ad for Dior Beauty. (Thoughts?)

10
THU

In the News: Katy Perry for GHD

Posted by babu 3:26pm GMT


WireImage

Katy Perry has scored yet another beauty endorsement deal, this time with GHD.

Famed photographer David LaChapelle is rumored to be the creative force behind the campaign, which further suggests the ads will be unlike anything we've seen from the (generally discreet) luxury hair care brand.