Hair's the Scoop

Mike Marsland/WireImage

Kate Moss pairs bold, winged liner with a contoured cheek at the launch of her latest fragrance, "Vintage Muse."

Chris Jackson/Getty Images

Katy Perry strikes a pose at the launch of her new fragrance, "Purr," in London.

Splash News

The country star just signed a deal with Elizabeth Arden to produce her premiere fragrance, which she hopes to have in stores as early as Fall 2011. 

“I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts,” says Swift. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”

Are you excited to sniff Eau de Swift?

Jason Merritt/Getty Images

Is it just me, or does Paris Hilton's hair and makeup convey "Halloween" more than "old Hollywood"?

I'm all for retro-inspired looks, but this one is a bit too literal for my liking.

Jemal Countess/Getty Images

Lady Gaga is said to be working with cosmetics giant Coty on her first fragrance, as well an over-the-top Christmas campaign for its December launch. (Naturally.)

What do you think the songstress's scent should smell like?

Carlos Alvarez/Getty Images

Shakira models full, tousled waves at the launch of her new fragrance, S by Shakira, in Madrid.

Dimitrios Kambouris/Getty Images

The MTV personality has just inked a deal to be face of Lacoste's new fragrance, according to Diary Directory.

"I’m very flattered that Lacoste invited me to model for its new female fragrance. I’ve always liked Lacoste’s casual chic image, so I’m excited to be representing the brand in this new campaign, " says Chung. Adds Tim Sayler, associate marketing director for Lacoste Fragrances, "We’re delighted to be working with Alexa as an ambassador for Lacoste, as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with Lacoste."

What do you think of Alexa's endorsement of the iconic French brand? Does it sway you either way?

Jim Spellman/WireImage

According to WWD, Bruce Willis has just inked a deal with LR Health & Beauty Systems to produce his premiere cologne.

What do you think Bruce's signature scent will (or should) smell like?