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"Borat was so 2008." Sacha Baron Cohen's latest comic creation comes in the form of an eccentric Austrian fashion reporter named "Brüno"— a well-groomed character that's proven to be a bit of a challenge to embody.

But even the burn of bleach won't keep "Brüno" from seeking the spotlight. He's currently touring the globe, causing controversy and inspiring millions with an array of fabulous funny 'dos.