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Whether you're anti-Cupid, simply solo or a hopeless romantic, there's no time like Valentine's Day to indulge wholeheartedly.

7 holiday-inspired beauty treats worth the splurge:

Benefit BADGal Lash Mascara
With its killer brush and rich, sexy finish, it's no wonder why Scarlett Johansson stocks up on this cult favorite tubes at a time. ($9-$19, Sephora.com.)

La Prairie Cellular Radiance Cream Blush
A selection of four flattering shades gives the skin a luminous glow with non-drying, long-lasting color. ($70, ShopLaPrairie.com.)

Super Lush Lips with Coconut Oil
Made with deliciously addictive coconut oil, this wonder balm is packed with a superior form of vitamin E that keeps lips feeling silky and smooth. ($20, Sephora.com.)

CHANEL Rouge Coco Shine in Boy
The brand is offering an exclusive sneak preview of this much-anticipated spring launch — a sheer, natural rose — from 02/10 through 02/14. ($32, Chanel.com.)

Illamasqua Lipstick in Maneater
Let your lips speak volumes with this matte, color-intense lipstick. ($22, Sephora.com.)

Elemis Exotic Frangipani Monoi Moisture Melt
This tropical-smelling triple-threat treatment targets everything from parched dry patches to fried flyaways to craggy cuticles. ($48, Blissworld.com.)

L'Oreal EverSleek Renewing Deep Conditioner
An intensive, nourishing treatment that laminates, smooths and refines even the most rebellious strands. ($7.99, Target.com.)