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The NY Times is reporting that Serena Williams will now be the face of Tampax Tampons.

Yes, you read correctly.

The self-made (and short-tempered) tennis champion has agreed to represent the brand of feminine hygiene products in print ads and web-only videos.

“This is pretty encouraging for the feminine care category,” says Ms. Schuster [of Proctor & Gamble, Tampax's parent company]. “A lot of celebrities are not open to working with our brand, and we’re thrilled that Serena is.”

Does Serena's endorsement sway you either way?