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A recent Pantene study offers insight into the male psyche — and the results are rather surprising. Findings include:

The First Things Men Notice About Women
74% of men indicated that they notice women because of their hair and 44% of men surveyed said that hair is the first thing they notice about a woman, more than her clothes (26%), legs (25%), or makeup (4%). 

The Key Elements of Attracting the Opposite Sex
Most men surveyed would be more likely to approach a woman at a bar with great hair than a woman wearing a low-cut shirt. 82% of men indicated that sexy hair is a key element to a woman’s overall sex appeal.

What to Do Before a Date
60% of men surveyed say they would rather date a woman with great hair than a woman with big breasts, and 78% of men surveyed consider healthy hair to be a turn-on.

Do you spend a significant amount of time and money to ensure your locks look their best?