Unless you've been M.I.A. the past three years, you've likely heard of Lauren Luke.

Officially a YouTube phenomenon (she's achieved page views of 50+ million), the single mom is now adding entrepreneur to her resume. Lauren has created a self-titled cosmetics collection, set to hit Sephora stores this week.

The initial offering is composed of five palettes, each housing complimentary eyeshadows, lipsticks, blushes, eyeliner, and primer. And at a price of $27 each, By Lauren Luke is likely to keep this self-made star on the rise.

Are you a fan of Lauren Luke? Excited to experiment with her new line?