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The MTV personality has just inked a deal to be face of Lacoste's new fragrance, according to Diary Directory.

"I’m very flattered that Lacoste invited me to model for its new female fragrance. I’ve always liked Lacoste’s casual chic image, so I’m excited to be representing the brand in this new campaign, " says Chung. Adds Tim Sayler, associate marketing director for Lacoste Fragrances, "We’re delighted to be working with Alexa as an ambassador for Lacoste, as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with Lacoste."

What do you think of Alexa's endorsement of the iconic French brand? Does it sway you either way?