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I've always admired Josie Maran's beachy, sunkissed look so, naturally, I did what any tress-obsessed writer would do— I called her publicist.

The secrets to this model/mum/entrepreneur's style:

Color: Lemon Drops
Josie brightens her highlights in the summer with natural lemon juice. (Lemon juice makes hair photosensitive, which causes the sun to lighten it.)

Care: Argan Oil
Argan Oil, which is rich in Vitamin E and essential fatty acids, is what Josie uses daily (on the ends) to smooth split ends and protect her tresses. And, to lengthen the life of a haircut, she also uses it as a weekly hair treatment. "I warm up Argan Oil and apply to the scalp, then let it soak for a few minutes before rinsing. It locks in moisture, and adds shine.”

Style: Air-Blown
When Josie's not working, she lets her hair air dry to create natural volume and texture. Free and eco-friendly, this styling method also helps to avoid damage caused by thermal tools.