Conditioning treatments— whether homemade or store-bought— are a must for healthy-looking, lustrous hair. So, to help us get the most out of every mask, serum, and oil out there, I've enlisted the expertise of Avon Global Stylist Advisor and 2007 North American Hairdresser of the Year, Allen Ruiz.

Allen's advice:

Squeeze It Out
“To get the most out of your treatment, make sure to squeeze excess water out of hair prior to applying,” explains Ruiz. “If hair is completely saturated with water, the treatment can’t effectively penetrate hair.”

Shock Your Locks
“After applying your treatment, rinse hair with cooler water to help seal the cuticle and lock the treatment benefits into hair,” says Ruiz.

Mix It Up
“It’s critical to mix up your treatment routine,” Ruiz says. “I recommend that all of my clients use an Instant Recharge Treatment at least once a week— it really makes a difference in the look and feel of your hair.”

Have any tips/tricks of your own? Do share!