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Free Fashion Week Ride: Lancôme Mobile Taxi Shops

Thu., Feb. 9, 2012 ,4:29 pm EST


Brand

When's the last time you paid too much for a taxi?

For me, it was just two days ago and it was $15, which is a bargain compared to some of the tabs I've racked up in my day, which is why I was so excited to learn that Lancome has recently teamed up with Glamour to offer free (yes, FREE) taxi rides during New York Fashion Week.

Starting today (and running thru Feb. 13), a fleet of Lancôme-sponsored Mobile Taxi Shops will offer complimentary rides anywhere in Manhattan.

All you have to do is hail a branded taxi (see picture above), or stop by a Glamour taxi stand at 3 locations: Lincoln Center, The Standard Hotel and Condé Nast (Lancôme Mobile Taxi Shops will operate daily from 8 a.m. to 4 p.m.).

Once inside, you can catch a two-minute video demonstrating one of two Lancôme looks: The Bold Lip or Easy Eyes, both starring Lancôme makeup artist Tarek Abbas, as well as shop with your phone by following these three steps:

1. Download the Glamour Friends & Fans app at The App Store or Android Market.

2. To purchase a product or look, hover your phone over the SnapTag in the taxi.

3. Check out via the app and you’re done!

Basically, you'll at least have a little something (pretty) to show for your cab ride - and that's assuming you make a purchase, which you're not obligated to do.