I sat down with two-time “Dancing with the Stars” winner Cheryl Burke at Macy’s Ideology launch, for which Cheryl is the face of, to get the scoop on the new activewear line, her stay-fit secrets and more.
Q: Can you talk about Ideology and what intrigued you about this partnership?
A: Macy’s and Ideology asked me to partner with them and the moment I tried on the clothes I knew we were a perfect fit. I have a very curvy body type so I can relate to a lot of women out there and I think this line really makes my body look good. I also feel really good in it, which is important to me because working out is my job.
Q: You live a very active lifestyle. What are some of the things you look for when choosing activewear for yourself?
A: What’s most important to me is comfort. I need to feel like I can bend my body any way it wants to go, and I feel this line really adapts to your body. The sports bra, for instance, really stretches to make you feel good, yet it still holds everything in. It’s the same thing with the pants. Normally, with my body shape, I hate wearing capri pants, but when I first tried on Ideology’s capri pants, they made me feel really good because they cover what you want to hide while highlighting your assets.
Q: Being that you’re so active, you’re always on your feet. Are there any shoe brands or shoe accessories that you rely on for comfort?
A: Most of the time I’m in my dance shoes, but when I’m just rehearsing I like Nike. Capezio also makes really good shoes for dancers.
Q: What do you look for when it comes to your stage style?
A: It’s important for me to accentuate my waist, because it’s a lot smaller than my hips. I make sure that if, say, I wear a two-piece, my skirt starts a little higher up so my body looks smaller. Or, I like my back, so maybe I’ll have a low-cut dress in the back and then the seam will start mid-butt so that my butt doesn’t look that big. There are definitely tricks of the trade.
Q: Is there one “DWTS” costume that stands out as being your favorite?
A: In Season 2 with Drew Lachey, I wore this red dress for a Paso Doble which we danced to “Thriller” by Michael Jackson, and it was really beautiful.
Q: Do you have any tips for women looking to shape up?
A: Just always stay active. Bust a sweat every single day, because that’s what’s going to make you want to eat better and make you feel better.
Ideology, which will feature neutral and brightly hued jackets, sweatshirts, tops, bras, pants, shorts and accessories ranging from $7.98 to $58, will hit Macy’s stores in Spring 2012.