Actress Melissa George was the latest star to jump on the ochre train, wearing a sunny sensation to the Costume Institute Gala.
She followed the likes of Diane Kruger (in Jason Wu) and Michelle Williams, who sparked the trend back in 2006 when she stole the spotlight in a plunging Vera Wang gown at the 78th Annual Academy Awards.
The hot hue made mass-market waves back in December, when it debuted as one of the central palettes of Rodarte's collection for Target.
See more celebrity spring fashion trends.
Photos (left to right): Kevin Mazur/WireImage; Frazer Harrison/Getty Images; Kevin Mazur/WireImage