Orange (or as many savvy retailers are calling it "Papaya") has splashed onto the fashion scene, managing to touch everything from blazers and denim to handbags and footwear (the beauty market is right on cue with similarly citrusy lip color and nail polish shades).

Celebs like Whitney Port and Olivia Palermo are taking the chic approach to the colorful trend with a variety of tangerine and melon-hued blazers (find out where to get one here).

Photos (left to right): Brian Killian/WireImage; Jon Kopaloff/FilmMagic; Vittorio Zunino Celotto/Getty Images; Splash News; Jon Kopaloff/FilmMagic