This week was all about dramatic gowns. And the winners are...

Ciara in a fringed Givenchy Couture number at the 2010 MTV Video Music Awards. Equal parts feminine and fierce, this lace and fringe gown proved one of my favorites at the awards. I also think it fits Ciara's style personality perfectly.

Eva Mendes in a flowy Zac Posen gown at "The Other Guys" premiere in Moscow. The faint floral print and cream chiffon fabric of this dress really come together to create a soft, almost whimsical, feel.

Florence Welch in a gold Givenchy Couture gown at the 2010 MTV Video Music Awards. Between the lace and allover gold beading, every inch of this gown reads high glamour. The geometric paneling along the waistline and zipper down the front serve as modern touches to the otherwise old fashioned design.

Malin Akerman in a red ombre J. Mendel gown at "The Bang Bang Club" premiere in Toronto. The rich red shades and futuristic cut of this fishtail gown are as delightful as they are devilish. Malin pulls off the look with flying colors.

Selena Gomez in a metallic Reem Acra gown at the 2010 MTV Video Music Awards. Purple beading along the neckine adds more dimension to this futuristic, corseted creation.

Photos (left to right): Frederick M. Brown/Getty Images; Starface.ru/Splash News; Frederick M. Brown/Getty Images; Sonia Recchia/Getty Images; Frederick M. Brown/Getty Images