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Project Runway Blog

"Project Runway" Season 8 Surpasses Four Million Viewers, Breaking Ratings Record

By Tracy_Goldenberg 09/03/2010 04:24PM GMT

On the heels of having what fans, bloggers and writers called its best episode ever on August 26, Lifetime’s "Project Runway" broke records last night by surpassing four million Total Viewers (4,002,000) and two million Adults 25-54 viewers (2,160,000) – up double digits vs. the Season 8 to date average -- making it the series’ most watched episode in the demos since its Season 6 finale on November 19, 2009.

In its new, 90-minute format, half-hour impressions among Adults 25-54 grew throughout the entire episode last night, up from the first 30 minutes to the final half-hour (2,094,000 to 2,122,000 to 2,265,000), according to Nielsen Research. Additionally, "Project Runway" averaged 1,764,000 Women 18-49 viewers and 1,686,000 Women 25-54 viewers – both also series highs since the Season 6 finale and up double digits compared to STD. "Project Runway" generated a 3.1 Household rating yesterday. Season 8 of "Project Runway" is this year’s number one competitive un-scripted program on ad-supported cable among Women 18-49, Women 25-54, Women 18+ and Women 18-34.