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NYC & Company and The Westin New York at Times Square launch "Project Runway" Hotel Promotion
Celebrate the Return of Lifetime Television's "Project Runway" to New York City and Kick Off its Seventh Season With an Exclusive On-Location Bus Tour
New York City (December 21, 2009) — NYC & Company, New York City's marketing, tourism and partnership organization, and The Westin New York at Times Square today announced the start of online bookings for an exclusive hotel promotion to mark the launch of the seventh season of Lifetime Television's "Project Runway", premiering on January 14. Returning to New York City after a brief stint out west, "Project Runway" moves back to where the show originated—the fashion capital of the world. To celebrate the program's return, The Westin New York at Times Square will offer guests a complimentary customized two-hour CitySights "Project Runway" bus tour with their reserved room on select dates between December 29 and January 18. In addition, using one of "Project Runway"'s famous catchphrases, the hotel will be dressed in custom-built "You're In" door hangers, alerting The Westin staff not to disturb guests over the duration of the promotion.
"We are excited to welcome back "Project Runway" to New York City, which served as the vibrant backdrop for the television program for five seasons," said George Fertitta, NYC & Company CEO. "In celebration of the show's homecoming, New York City invites everyone to experience the fashion design landscape that has contributed to so many recognized talents and their creations."
The "Project Runway" bus tour will run on Saturdays January 2, 9, 16, and Sunday, January 10, visiting fashion landmarks as well as sites from past "Project Runway" seasons. Location sites include Bryant Park, home to New York Fashion Week since 1993; Parsons The New School Fashion Design building, the staple setting for each episode's design challenge; and Mood Designer Fabrics, the supplier store for many of the contestants' creations.
"We are thrilled to partner with NYC & Company and "Project Runway" for this exclusive tour, especially as the hotel has been the setting for several past episodes," said Gerard Widder, general manager of The Westin New York at Times Square. "Our proximity to the Fashion District adds another synergy that makes this project work so well."
"Lifetime is looking forward to "Project Runway"'s return to the City where fashion is king. As one of television's hottest shows, we wanted to bring the "Project Runway" experience to fans and tourists alike, to build further awareness of the January 14th launch," said Lew Goldstein, Co-Chief Marketing Officer, Lifetime Networks.
Nightly rates are $269 for a king room with one tour ticket, and $299 for a double room with two tour tickets, not including tax and fees. To book this package, visit westinny.com and enter the rate code RUNWAY.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.
About The Westin New York at Times Square:
A distinguished AAA Four Diamond–ranked hotel, The Westin New York at Times Square, with its eye-catching facade and signature beam of light, is located at 270 W. 43rd St., in the heart of the world-acclaimed Theatre District and within walking distance to many family-friendly sights in Times Square. The hotel is the first Westin Hotel and first property in New York City to receive the GS-33 Lodging Properties Silver certification from Green Seal™. The newly-renovated 863-room hotel features New York City's first Shula's Steak House; Bar 10, a trendy lounge; wireless internet access throughout; 24-hour room service; a fitness center; a spa with treatment rooms and saunas; a concierge and theater ticket desk, among other services. The Westin New York at Times Square was named one of America's Top 11 Healthiest Hotels by Health magazine and AOL CityGuide, and is a certified member of the Green Hotels Association.
About "Project Runway" and "Models of the Runway"
Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway" provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and, during its first season on Lifetime, "Project Runway" is cable's most watched reality program in 2009 among Women 18+, Women 25-54 and in Households.
"Models of the Runway", an exciting new companion series to "Project Runway", gives fans a behind-the-scenes look at the reality competition – from the models' perspective. Viewers experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.
"Project Runway" and "Models of the Runway" are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005.
About Lifetime Networks:
Lifetime Networks is a diverse, multimedia company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney.
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