Mama Jo is the matriarch at Pageant Place. She's a classy southern woman who raised her daughters to think for themselves and stand on their own two feet. Always dressed to impress, Jo carries herself with pride and has taught her daughters to not just talk the talk, but walk the walk. 

Jo is a former Miss South Carolina beauty queen who immersed herself in the pageant world at a young age. With a knack for spotting talent, Jo has become an invaluable asset to Kim in evaluating their young clients and determining pathways to their success. As Kim says, "I rely on her for everything."

Yet, as much as love runs deep, this trio of strong, emotional personalities clash at every turn. Each southern woman knows how to tell it like it is and will find every opportunity to do just that. Mama Jo is there to lend a hand and a wise word. Will her daughters listen to her? That’s another issue all together.