James LaForce is a highly-regarded media and communications consultant. From his headquarters in New York City, he represents some of the world’s best known brands. LaForce has been instrumental in promoting Target’s ground-breaking collaborations with fashion designers such as Alexander McQueen and Luella Bartley.
Over the years, LaForce has also guided and shaped media campaigns for Gianfranco Ferre, Yves St. Laurent, Karl Lagerfeld, Perry Ellis, Banana Republic, Jimmy Choo, Liberty of London, Tracy Reese, Rebecca Taylor, and Swarovski Crystal. With a nimble approach, he blends his business savvy with an insatiable interest in the trends and personalities of the ever-changing media landscape.
LaForce was raised in Green Bay, Wisconsin, and studied English Literature and writing at Columbia University. For five years, he was mentored by the legendary fashion publicist Eleanor Lambert, who is often credited with putting American fashion on the global map. As his career in communications developed, with a number of multi-year stints at top P.R. firms, he managed programs for a range of prominent brands, from consumer packaged goods to fashion and luxury products.