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August 21: Lynda Resnick
Lynda Resnick, Entrepreneur
Home: Beverly Hills, CA, and Aspen, CO Family: She and her husband Stewart are proud parents and grandparents Nickname: PomQueen The book she wrote: "Rubies in the Orchard," published by Random House. Famous for: Among other things, making FIJI Water the first carbon-negative beverage product in the world
Lynda Resnick began her career at the age of 19, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience, which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career.
Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company's investment of more than $25 million in scientific research, which has been strategically promoted. POM Wonderful is not only a company that farms, markets and sells fresh pomegranates, it also produces and markets POM Wonderful Pomegranate Juice and POM Tea, which are sold in grocery stores, mass merchandise and club stores across the nation. Notably, Reader's Digest named POM Wonderful Pomegranate Juice the nation's best healthy beverage in 2005.
Lynda and her husband Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation's largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the groundbreaking and healthy pistachio treat Everybody's Nuts, the company's growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States.
After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. With marketing initiatives that were as differentiating as the brand itself, and despite the fact the bottled water industry is extremely crowded, FIJI Water is now the largest imported bottled water in the United States.
In 2007, Lynda anticipated growing consumer desire to support companies who are not only environmentally conscious, but are responsive and take meaningful action to address pressing environmental issues like climate change. She led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon-negative beverage product in the world.
Lynda is Vice Chairman of LACMA's Board of Trustees, as well as the Chair of the Acquisitions Committee and the Executive Committee. She is on the Executive Board of The Aspen Institute for which she chairs the Communications Committee; the Executive Board for the UCLA Medical Sciences; the Prostate Cancer Foundation and the Milken Family Foundation. She is also a trustee of the Philadelphia Museum of Art.
Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, "Rubies in the Orchard," published by Random House.
The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado.