The 2008 Every Woman Counts Campaign will include:

Every Woman Counts Coalition

In partnership with Hearst magazines Redbook, CosmoGIRL! and Marie Claire, and composed of independent publications, industry and entertainment groups, websites, radio, celebrities, thought leaders and every leading nonprofit women's organization, the nonpartisan coalition will unite a record number of women in 2008. Women can sign up to join the coalition at www.everywomancounts08.com.

"If I Were President ..." Initiative

Candid interviews with A-list celebrities, candidates, advocates and women nationwide sharing their top election priorities will run on-air, at LifetimeTV.com and on VOD, beginning in January. Lifetime will focus on one major issue per month, identified through a nationally representative poll of women.

Candidate Forums

Celebrities, candidates, elected officials, advocates and real women will join for forums focused on all issues important to women, including many rarely raised elsewhere, such as ending violence against women, pay equity and women's health research.

Public Service Announcements (PSAs)

Lifetime Networks will air English and Spanish PSAs, urging women to register, vote and get involved in the political process.

Extensive Digital Content

Reaching women 24/7 where they work, play and live, the initiative will encompass online, mobile and VOD elements, including voter registration and information, live chats, blogs, candidate pages, networking and links to additional resources including a wide range of nonprofit organizations.

National Political Convention Women's Events

The Coalition will host premier women's leadership events and star-studded celebrations at the Democratic National Convention (August 25-28, Denver) and the Republican National Convention (September 1-4, Minneapolis).

Future Front-runners Essay Contest

Investing in the next generation of women leaders, the winners of Lifetime's essay contest among high school girls will go to the national conventions and meet top women elected officials, party leaders and journalists.

National and Local Polling

Lifetime and the Coalition will conduct polls on women's issues, stances and voting behavior throughout the election season.

Candidate Trainings

Tomorrow's leaders will attend local market sessions to train them to run for school board, state assembly, and other offices, on up to president.

Registration and Voter Turnout Drive

Through PSAs, digital content and grassroots events, the Coalition will mobilize a record-breaking number of women to register and go to the polls.

Lifetime's nonprofit partners in the campaign have included: American Association of University Women, Girls Inc., League of Women Voters, National Council of Women's Organizations, National Organization for Women, RightNOW!, The White House Project, Women's Voices Women Vote, and many others.