My Lifetime Commitment

About Stop Breast Cancer for Life

By MLC author 12/01/2015 01:09PM GMT

Long at the forefront in the ongoing battle to fight breast cancer, for more than 18 years Lifetime’s Stop Breast Cancer for Life initiative has been dedicated to offering women the most up-to-date, comprehensive information about the disease. Reaching women and families in millions of homes across the country in partnership with its cable affiliates, advertising sponsors and leading non-profit organizations, Lifetime has collected more than 26 million petition signatures to urge Congress to pass the bipartisan Breast Cancer Patient Protection Act, which would end “drive-through mastectomies,” the practice where women are sometimes forced to leave the hospital just hours after invasive breast surgery. Lifetime and its audience are now urging the health insurance industry to allow women to stay in the hospital up to 48 hours after a mastectomy as a standard of care. Lifetime’s petition signatures have been used during Congressional testimony and entered into official Congressional record. In conjunction with its distribution partners, Lifetime supplements its national outreach with an annual local campaign effort reaching over 60 million cable subscribers.

Posted in: breast cancer