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Category: "She's the First"


Broad Focus Advocates for More Women In Behind-the-Camera Roles

Posted by kevinmoorer 11:12am GMT

LOS ANGELES, CA (May 6, 2015) – As a pioneer of female-focused entertainment, Lifetime has unveiled Broad Focus, a major initiative designed to provide women with more opportunities to write, develop, produce and direct content for the network.

Further positioning Lifetime as the industry leader in hiring and supporting women in creative roles, Broad Focus is a movement to identify and develop entertainment’s best and up-and-coming creative talent with a specific lens focused on developing content dedicated to the female experience. The initiative’s mission is to encourage and cultivate women’s talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.

“There is a large, untapped well of female talent out there and we want to remain first in line to that source of creativity,” said Nancy Dubuc, President and CEO, A+E Networks. “In this day in age, it’s hard to believe as an industry we still struggle to fully recognize women’s talents in behind-the-camera roles, especially as directors. Our company invests heavily in finding fresh, unique voices and Broad Focus will inspire us to look deeper and in non-traditional places to discover women among those storytellers. I’m proud we are challenging ourselves and our friends in the industry to do more to support them.”

While last year only 7% of feature films were directed by women, 20% of Lifetime’s movie directors were female, and 43% of its writers, 35% of its executive producers and 29% of its producers were women, far exceeding the industry averages of 11%, 19% and 23%, respectively.

As one of the first extensions of Broad Focus, Lifetime has partnered with Geena Davis’s inaugural Bentonville Film Festival. Currently taking place through May 9, the festival champions women and diversity by which winning films will be guaranteed theatrical, television, digital and retail home entertainment distribution.

The network has signed on as the event’s exclusive cable television partner and will telecast one of the festival’s winning films. The network will also choose a winning script from the festival’s script writing contest next year to put in its development pipeline. Later this year, Broad Focus will be showcased on-air through sponsored short-form content about women filmmakers, as well as with short films directed by women in partnership with marketers. Lifetime is currently presenting these programs to the upfront marketplace.

Select talent and auspices that reflect the Broad Focus efforts in Lifetime’s current programming pipeline include: Eva Longoria, Executive Producer and Director, Devious Maids; Sabrina Wind, Executive Producer, Devious Maids; Nikole Beckwith, Writer and Director, Stockholm, Pennsylvania; Laurie Collyer, Director, The Secret Life of Marilyn Monroe, Keri Selig, Executive Producer, The Secret Life of Marilyn Monroe; Alex Kalymnios, Director, Cleveland Abduction; Judith Verno, Executive Producer, Cleveland Abduction; Sarah Gertrude Shapiro and Marti Noxon, Co-Creators, UnREAL, one of television’s only series with two female co-creators; and Uta Brieswitz, Director, UnREAL.

Additional women the network is proud to have brought into leadership content roles already this year include: Angela Bassett, Director, Whitney; Nzingha Stewart, Director and Writer, With this Ring; Christina Ricci, Executive Producer, The Lizzie Borden Chronicles; Viola Davis, Executive Producer, Lila and Eve; Allison Shearmur, Executive Producer, The Clan of the Cave Bear; Linda Woolverton, Writer and Executive Producer, The Clan of the Cave Bear; among more than 120 additional women currently attached as writers, directors and producers of Lifetime programming and development.

Other high-profile female creatives who have partnered with Lifetime in recent years include, to name a few, Emmy® Award nominee Allison Anders, Director, Ring of Fire; Queen Latifah, Executive Producer, Steel Magnolias; Cicely Tyson, Executive Producer, The Trip to Bountiful; Whoopi Goldberg, Executive Producer, A Day Late and a Dollar Short; Paula Weinstein, Executive Producer, The Red Tent; Jennifer Aniston, Alicia Keys, Demi Moore, Penelope Spheeris, Marta Kauffman and Paula Wagner, the Directors and Executive Producers on Five; and Bryce Dallas Howard, Laura Dern, Ashley Judd, Sharon McGuire and Bonnie Hunt, the Directors of Call Me Crazy.


Stop Breast Cancer for Life

Posted by rebecca 5:32pm GMT

The 2013 Lifetime Breast Cancer Awareness Month campaign, Stop Breast Cancer for Life, marks our 19th year advocating for breast cancer research and awareness. We have been able to use the power of the Lifetime brand and our engaged audience to reach and mobilize women and families in millions of homes across the country, working in conjunction with our cable affiliate partners, sponsors and leading breast cancer organizations to create awareness and generate donation for breast cancer research.

The theme of this year’s campaign is “The End of Breast Cancer Starts with Me”. Our message is clear. If you want to see an end to breast cancer, YOU have to get involved and take action. We have partnered with two national breast cancer organizations, the Ma Dr. Susan Love Research Foundation (www.dslrf.org) and the National Breast Cancer Coalition (www.breastcancerdeadine2020.com) to bring this vision to life.

With the mission to Act with Love so we can have a future without breast cancer, the Dr. Susan Love Research Foundation and its Army of Women (www.armyofwomen.org) initiative is giving every woman and man in the country the opportunity to become active participants in breast cancer prevention research. With over 380,000 grassroots volunteers, they are moving breast cancer beyond a cure by understanding the cause and ways to prevent it. Sign up for the Army of Women (www.armyofwomen.org) today and be an active participant to end breast cancer.

The National Breast Cancer Coalition, has a mission, since its founding in 1991 to end breast cancer. Now, NBCC has set a deadline: Breast Cancer Deadline 2020® – by January 1, 2020, we will know how to end breast cancer. Breast Cancer Deadline 2020® brings together unprecedented collaborations to stop people from getting breast cancer and stop people from dying from the disease. You can help end breast cancer by 2020 by signing up to be on the “clock” and becoming an advocate. Visit www.BreastCancerDeadline2020.org/Lifetime for more information and to sign up TODAY.

Every 2 minutes a woman is diagnosed with breast cancer, and every 13 minutes a woman dies from this disease. It will take all of us to end breast cancer once and for all. Join us by supporting our partners so we can stop breast cancer for life.


On Valentine’s Day Keep Your Heart Healthy

Posted by Nbyrne 7:28pm GMT

Dedicated to fighting the number one killer of women, Go Red For Women sends an important message to busy mothers who tend to ignore the unique signs of heart disease.

To help raise awareness during National Heart Health Awareness Month, The Client List’s Colin Egglesfield is featured in the funny but poignant Just a Little Heart Attack with Elizabeth Banks.

The American Heart Association created Go Red For Women to empower women to take charge of their heart health.

Join the red dress movement and get tips on prevention.

Janet Jackson Raises Awareness for HIV

Posted by Nbyrne 8:06pm GMT




According to the CDC, African Americans account for nearly half of all new HIV infections, yet approximately 20% do not know they are infected.

February 7th marks the 13th year for National Black HIV/AIDS Awareness Day focused on HIV testing and treatment mobilization in communities across the country.


Lifetime Supports Juvenile Justice

Posted by Nbyrne 6:56pm GMT

On January 22, Lifetime was proud to sponsor Big Brothers, Big Sisters first national Juvenile Justice Forum, Mentoring Partners in Action: Successful Children and Safer Communities.

Focused on how mentoring helps youth at high-risk of delinquency overcome adversity to succeed, the National Mentoring Month event honored alumni and debuted Grammy Award–winning artist EVE's soon-to-be released single, "Make It Out This Town."

Pledge to Help a Kid in Need

Posted by Nbyrne 6:46pm GMT









In the spirit of National Mentoring Month, Lifetime partnered with Big Brothers Big Sisters of America to release a special public service announcement featuring the host of Teen Trouble Josh Shipp encouraging mentorship and support for children facing adversity.

Josh Shipp’s inspiring message.

Help change the life of a child at Big Brothers, Big Sisters.

Watch Teen Trouble airing Fridays at 10P.

Lifetime’s FIVE brings students together

Posted by Nbyrne 2:12pm GMT





Students and members of the American Medical Women's Association chapter at SUNY Upstate Medical University held a viewing party of Lifetime’s original movie FIVE as a conclusion to their Breast Cancer Awareness month activities which included talks with oncologists, survivors and prevention awareness information for the students.

Women Celebrate a Historic Election Night

Posted by Nbyrne 1:43pm GMT

















Lifetime’s Your Life. Your Time. Your Vote. election party kits enhanced over 1,000 gatherings across the country as friends and family came together to watch the evening unfold, festivities included election night celebrations with each of our non-profit partners.

Raffling off Election Night Party Kits at their Go Lead leadership training “Navigating the Power and Politics of the Workplace,” The White House Project enjoyed tweeting throughout the night.

She Should Run and Women Campaign Fund hosted a special Lifetime sponsored happy hour election event distributing party kits to their supporters and volunteers.

Lifetime also sponsored The 2012 Project’s special election day contest where participants guessed how many women would win elections, one of the winning prizes was a Lifetime gift basket that included an engraved IPod.

Thank you to our community partners for inspiring countless women to get involved in this milestone election. The historic evening became a victory for women everywhere with a record 20 women winning seats in the Senate.

Track how women fared in elections across the country.

Your Life. Your Time. Your Vote.

Posted by babu 5:43pm GMT








Happy Election Day!

Make your voice heard and cast your ballot.

For all the Election Night Party Kit winners, we urge you to join the national conversation by tweeting a photo showing how you are using the kit to @lifetimetv using #Election2012.

Everyone can track the evening’s results with an election night discussion guide and interactive map to guess which candidate will win each state.
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Dance Moms and their Daughters Remind Us

Posted by Nbyrne 5:26pm GMT




Lifetime's Dance Moms is proud to be a part of this heartfelt message urging viewers to join in the fight to stop breast cancer.