One of the top online destinations for women, myLifetime.com re-launched in November, 2007, with new design, navigation, functionality and a content offering unrivaled by its peers.
The site offers lifestyle content in (Health, Beauty & Style, Home & Crafts, Relationships, Entertainment, and Astrology) and features content from premiere partners including Hearst (including Redbook, Country Living, Good Housekeeping, Marie Claire, Quick & Simple), About.com, and Revolution Health. myLifetime.com is home to a dynamic community of more than 2.5 million members who can find content on thousands of topics, comment and share their stories about these topics, and add their own topics to start new conversations.
The site supports the network’s programming with a broadband video player that features full episodes for select shows and behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. Programming mini-sites feature character and actor profiles, blogs, chats, episodic previews, interviews, photos and interactive forums for viewers.
myLifetime.com's Games channel offers hundreds of compelling online and downloadable games, and ranks among the top 20 online gaming sites for women. myLifetime.com partners with the leader in casual games, Real Arcade, to release the "Lifetime Presents" series of downloadable games -- the first ever partnership of its kind. With new games released each quarter, this unique offering builds upon Lifetime’s already flourishing Games section, which has seen its traffic more than triple since its re-design in November, 2006.
The My Lifetime Commitment section of the site aims to improve the lives of girls and women and families through education, awareness and legislation. The Every Woman Counts section is part of the public affairs campaign to further engage women in the political process, and the Stop Breast Cancer for Life section, winner of the 2007 Beacon Award — New Media Campaign, features a stop "drive-through" mastectomies online petition which has been signed more than 20 million times since its inception in 1997.
Lifetime Digital extended its reach, branding and sales opportunities to more than five million unique visitors per month when the Lifetime-Glam Network kicked off in April, 2008. The new co-branded vertical network of woman-focused websites and blogs unites the number one cable network for women with the number one provider of reach for women online, and includes handpicked sites that offer advertisers reach for the women who comprise the Lifetime target audience.
Finally, Lifetime Digital reaches women on the go on platforms beyond myLifetime.com with a new WAP site that launched in April, 2008 – phase two of the site will integrate video in June – with opportunities for advertisers to interact with Lifetime's programming via text message and mobile alerts.
Demographic and Traffic Information
2.7 million monthly unique visitors
27.3 million monthly page views
Source: comScore Media Metrix, March 2008
65% Female/35% Male F18–34 = 28%, F35–54 = 52%, F55+ = 20% of F18+ unique visitors
Source: comScore Media Metrix, January–May 2007
Additionally, [0] members have registered with the site.
Online Advertising Opportunities
- IAB Standard Ads (leaderboards, wide skyscrapers and medium rectangles)
- Video Pre-roll with Synchronized Ad Placement
- Broadband Sponsorship
- TV Vignette Integration
- Online Advertiser Showcases/li>
- Newsletter Sponsorship
- Opt-in Database
- Interactive Games
- Product Placement
Wireless Advertising Opportunities
- Text/SMS Voting
- WAP
- On-deck Carrier Applications
Ad Specs
Click here for a full listing of our standard advertising guidelines and specifications. We are open to exploring new strategies as they develop, so contact us below to discuss further campaign possibilities that may fall outside of these specs.
Online Ad Sales Contact Information
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On-Air Ad Sales Contact Information
- East Coast Sales, New York: (212) 424-7022
- Midwest Sales, Chicago: (312) 464-1991
- Detroit Sales, Detroit: (248) 646-8282
- West Coast Sales, Los Angeles: (310) 556-7500
For inquiries that are not advertising-related, please contact Viewer Services at (212) 424-7122 or write to us.
