Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.LIFETIME DIGITAL SITES: myLifetime.com ; Roiworld.com; DressUpChallenge.com; LifetimeMoms.com
Lifetime Television February 1984
Lifetime Movie Network July 1998
Lifetime Digital April 1996
Nearly 98 million households
Lifetime Movie Network
70 million households
3.8 million unique visitors/93 million page views (May 2009)
President and Chief Executive Officer, A+E Networks: Abbe Raven
President, Entertainment and Media, A+E Networks: Nancy Dubuc
Executive Vice President of Programming, Lifetime Networks: Rob Sharenow
Executive Vice President, Research: Mike Greco
Executive Vice President, Digital Media & Business Development: Dan Suratt
Lifetime East, Lifetime West, Lifetime Movie Network, Lifetime Movie Network HD, Lifetime Real Women
Satellite AMC 11, transponder 4
Lifetime East, Lifetime East HD, Lifetime West HD
Satellite Galaxy 14, transponder 21
Lifetime Movie Network, Lifetime Real Women
Satellite Galaxy 18, transponder 20
235 45th Street
New York, NY 10017
2049 Century Park East
Los Angeles, CA 90067
444 North Michigan Ave.
Chicago, IL 60611
A leading force in the entertainment industry, Lifetime Television is the highest-rated women's network, followed only by its sister channel, Lifetime Movie Network. Upon its 1984 launch, Lifetime quickly established itself as a pioneer in the growing cable universe to become the preeminent television destination and escape for women and has long been the number one female-targeted network on all of basic cable among Women 18-49, Women 25-54 and Women 18+. The Network, one of television's most widely distributed outlets, is currently seen in nearly 98 million households nationwide.
Lifetime is synonymous with providing critically acclaimed, award-winning and popular original programming for women that spans movies and miniseries, dramas, comedies and reality series. In continuing this tradition, the Network has aggressively expanded its original programming slate, and, for the 2009-10 season, has amassed the most powerful line-up in Company history.
Leading Lifetime’s slate is the sixth season of cable’s number one competition series, Project Runway, which made its long awaited return to television on August 20, 2009, when it became the highest-rated premiere for the series ever and in the Network’s 25-year history. It is joined by its all-new companion show, Models of the Runway. Featuring host Heidi Klum, mentor Tim Gunn and judges Michael Kors (top American fashion designer) and Nina Garcia (fashion director of Marie Claire magazine), Project Runway will follow 16 new contestants as they show off their design skills to see who makes the cut for Mercedes-Benz Fashion Week and wins $100,000, a trip to Paris and a photo spread in Marie Claire. Models of the Runway will give fans a behind-the-scenes look at Project Runway - from the models' perspective.
Lifetime also boasts the hit drama series Army Wives, starring Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell. Currently in its third season and already renewed for season four, Army Wives is the most-watched drama series in Lifetime history and 2008’s number one original drama among Women 18-49. Joining Army Wives is the all-new, hit comedic drama Drop Dead Diva, starring fast-rising talent Brooke Elliott and popular comedienne Margaret Cho. The critically acclaimed drama, which tells the story of a shallow model-in-training who dies in a sudden accident, only to find her soul resurfacing in the body of a brilliant, thoughtful and plus-size attorney, premiered on July 12 and is Lifetime’s highest-rated original drama series debut since the 2007 launch of Army Wives. Drop Dead Diva has already been renewed for a second season. Together, Army Wives and Drop Dead Diva make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49.
With a strong foot-hold on original drama, Lifetime is further diversifying its schedule with two original comedies. The popular family comedy Rita Rocks, Lifetime’s first original primetime sitcom in ten years, starring Nicole Sullivan as an overworked wife and mother trying to find time for herself, will make its second season debut on October 5, 2009. Joining Rita Rocks is the new sitcom Sherri, headlined by comedienne and The View’s Emmy® Award-winning co-host Sherri Shepherd, which will also premiere on October 5. The series centers on a newly single mom, paralegal and part-time comedienne/actress (Shepherd) who tries to get back into the dating scene and move on with her life after divorcing her cheating husband. Sherri is being produced by Lifetime Studios, marking the first comedy series ever to be wholly-owned by the Company. Rounding out Lifetime’s original program slate for 2009-10 is the fitness reality show DietTribe, which is scheduled to return for its second season on October 2. The hour-long series, hosted by nationally renowned fitness trainer Jessie Pavelka and psychotherapist Stacy Kaiser, centers around a group of friends who are losing weight together through exercise, better eating habits and camaraderie.
Lifetime's strong portfolio of original series uniquely complements its unparalleled history of providing high-profile and celebrated original movies and miniseries throughout the year. With 12 Lifetime Original Movie debuts scheduled for 2009, the Network is the top-rated and most watched ad-supported cable network for original movie premieres among Women 18+. Most recently, Lifetime continued its dominance in the genre by receiving five 2009 Emmy® Award nominations. The Lifetime Original Movies Prayers for Bobby and Coco Chanel were nominated for Outstanding Made for Television Movie, while the films' respective stars, Sigourney Weaver and Shirley MacLaine, both received nominations for Outstanding Lead Actress in a Miniseries or Movie. The nominations mark the first time in Lifetime history that the Company has received two nominations in both categories in the same year. Additionally, Lifetime's original miniseries Maneater received an Emmy® nomination for Outstanding Makeup for a Miniseries or a Movie/Non-Prosthetic.
The 2009 Emmy® Award nominations are a testament to Lifetime’s ability to attract A-list talent to the Network. Programming featuring some of entertainment’s most accomplished stars include, to name a few, the Lifetime Original Movies Georgia O’Keeffe, starring Joan Allen and Jeremy Irons; and two upcoming movies based on the best-selling works of crime writer Patricia Cornwell, At Risk and The Front, featuring Andie MacDowell, Daniel Sunjata, Diahann Carroll, Annabeth Gish and Ashley Williams. The Network is also developing the movie Unanswered Prayers, based on the hit Garth Brooks song, with the legendary singer executive producing. Other high-profile actresses and actors who have recently aligned themselves with Lifetime include, among others, Rosie O’Donnell (America), Harry Connick, Jr. (Living Proof), Sarah Chalke (Maneater), Gretchen Mol, Emily Watson and Dermot Mulroney (The Memory Keeper’s Daughter), Heather Locklear (Flirting with Forty), Joan Cusack (Acceptance), LeAnn Rimes, Eddie Cibrian and Rosanna Arquette (Nora Roberts’ Northern Lights) and Jerry O’Connell and Faye Dunaway (Nora Roberts’ Midnight Bayou).
In addition to the A-list talent attached to Lifetime's series and movies, the Network partners with numerous high-profile and award-winning producers on its original movies and series, including: The Weinstein Company (Project Runway / Models of the Runway); Sherri Shepherd (Sherri); Mark Gordon, Deborah Spera, Jeff Melvoin, Marshall Persinger and Harry Bring (Army Wives); Craig Zadan and Neil Meron (Drop Dead Diva and Living Proof); Josh Berman (Drop Dead Diva); Renée Zellweger (Living Proof) and Rosie O'Donnell (America).
To solidify its diverse program schedule, Lifetime also airs major, acquired off-network series spanning drama, comedy and unscripted content. In Fall 2009, the Network will begin stripping the two popular dramas Grey's Anatomy and Medium, which join such prominent off-net fare as Wife Swap, Desperate Housewives, Reba, Will & Grace and Frasier. In 2010, Lifetime will begin stripping the hit off-network comedy How I Met Your Mother, which currently fills one hour of its schedule per week, as well as the popular sitcom The New Adventures of Old Christine, starring Emmy® Award-winning actress Julia Louis-Dreyfus.
LIFETIME MOVIE NETWORK
Lifetime Movie Network, which is the second highest-rated women’s channel behind only its sister network, Lifetime Television, offers viewers an array of more than 200 movies and miniseries each month, including exclusive film and cable premieres. To mirror Lifetime’s great success in delivering quality original programming for women, Lifetime Movie Network develops, produces and schedules its own slate of movies and miniseries starring high-profile talent, and from some of entertainment’s top producers. As part of the Company’s mandate to provide original content across all of its platforms, in 2009, Lifetime Movie Network is debuting 16 original movies – ranging from murder mystery/thrillers to dramas and comedies.
Launched in 1998, Lifetime Movie Network is available in more than 70 million U.S. homes and is the industry’s fastest-growing channel.* The Network is currently America’s second highest rated female network in Total Day among Women 18-49 and Women 25-54. The first six months of 2009 were the Network’s most watched first half of any year in both Total Day and Primetime among Households, Women 18-49, Women 25-54 and Women 18+, Adults 18-34, Adults 18-49, Adults 25-54 and People 2+, as well as in Primetime among Women 18-34. Lifetime Movie Network also has had significant delivery increases in Primetime from January-June 2008 to January-June 2009, with a 15% jump among Households, Women 18-49, 24% increase among Women 18-34, 18% increase in Women 25-54 and 19% growth among Total Viewers.
Films on Lifetime Movie Network’s 2009 slate include Natalee Holloway, starring Tracy Pollan, Grant Show and Catherine Dent, which broke all Network records with its April premiere. The number one original movie in Lifetime Movie Network’s eleven year history, Natalee Holloway was up 56% in ratings among Women 18-49 from the previous record holder, 2008’s The Capture of the Green River Killer (starring Tom Cavanagh), and generated a 2.52 rating in Women 18-49 and a 3.45 Household rating. Other films scheduled to debut on the Network include The Wronged Man, starring Julia Ormond and from The Terminator-franchise producer Gale Anne Hurd, and two films adapted from best-selling books – Ann Rule’s Too Late to Say Goodbye, featuring Rob Lowe, and the miniseries event Ann Rule’s Everything She Ever Wanted, with Gina Gershon and Victor Garber; and Christmas Hope, based on the third novel in Donna VanLiere’s best-selling Christmas trilogy and featuring Madeleine Stowe. Recent original Lifetime Movie Network premieres include two murder-mystery movies based on Ellen Byerrum’s Crime of Fashion novels: Killer Hair and Hostile Makeover, both starring Mark Consuelos, Maggie Lawson, Mario Cantone and Mary McDonnell; and One Hot Summer, adapted from the book by Carolina Garcia-Aguilera.
LIFETIME REAL WOMEN
Launched in 2001, Lifetime Real Women is a network on which every series is about what's real to the contemporary woman. The Network's schedule offers programming - ranging from scripted series to specials - that inspires, entertains and highlights true-to-life experiences.
Programs on Lifetime Real Women include the biography series Intimate Portrait, featuring the amazing personal stories of women from the diverse worlds of art, politics, business, entertainment and sports, including Madeleine Albright, Marg Helgenberger, Calista Flockhart, Betsey Johnson and Laila Ali, naming a few; reality shows such as Style by Jury, Merge, How To Look Good Naked and Lisa Williams: Life Among the Dead; as well as Lifetime's classic hit series Strong Medicine, Final Justice and The Division. Lifetime Real Women also includes culinary favorites The Main Ingredient with Bobby Flay, Cook Yourself Thin and DietTribe.
Lifetime Digital Media, the ultimate digital source for women's entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of Lifetime Networks, Lifetime Digital Media reaches women with a powerful, singular-branded experience across all platforms.
Lifetime’s multi-platform division includes myLifetime.com, the Company’s flagship site; LMN.tv, Lifetime Movie Network’s site; Roiworld.com, a unique site where fashion meets games; DressUpChallenge.com, the hit dress-up fashion site; and LifetimeMoms.com, community sites for women to connect with each other. Collectively, Lifetime Digital sites registered an all-time high 3.8 million unique visitors and 93 million page views in May 2009 (comScore Media Metrix). Lifetime Digital also generated strong numbers on August 20, 2009, with Project Runway’s debut on the Network, setting company records with its highest-ever number of unique visitors (454,000) and visits (558,000), as well as more than 4.6 million page views, according to online tracking by Lifetime internal web logs (Omniture).
To that end, Lifetime Digital contains a broadband video production unit that develops original broadband video series, such as the comedy Mommy Madness and the fun Street Doctors, and also shoots and edits behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. For Lifetime's highly anticipated unscripted series Project Runway and its all-new companion series Models of the Runway, myLifetime.com will showcase more than 500 broadband video clips that bring fans behind-the-scenes in ways unprecedented in the franchise's history.
With women comprising more than half of the online gaming audience, Lifetime Digital is a leader in casual games - ranking among the top 25 in several key metrics - and continues to expand its presence in the space. In November 2008, Lifetime Digital acquired Roiworld.com, one of the leading brands in the casual gaming business and the number one dress-up site for teens in Korea, and launched Lifetime Games Studio Korea. The U.S. version of Roiworld.com launched in February 2009, and the site - which mixes "casual" virtual worlds, user-generated content and social networking with fashion - attracted 2.6 million unique visitors and 138 million page views globally in May 2009 (comScore Media Metrix).
Roiworld.com's success follows on the heels of the launch of DressUpChallenge.com. The hit Site - with more than 725,000 registered users since its launch in May 2008 - provides women with a fun escape to explore their inner "fashionista" and a place to explore their creativity and to bond with other likeminded women. The Site invites users to create makeovers, enter and vote in weekly challenges, and interact with other game-players in a dynamic community.
To enter the high-value, fast-growing consumer category of parenting and moms online, Lifetime Digital acquired the ParentsClick Network, a privately held social network and digital media technology company, including MothersClick.com and the MomBlogNetwork.com, in 2008. In August 2009, Lifetime will re-launch MothersClick.com with a new design, interface and content offering, and also unveil LifetimeMoms.com. The new site will bring a premier group of high-quality mom bloggers under one Lifetime umbrella as they inspire honest, real and thought-provoking conversations by moms and for moms.
Lifetime Digital reaches women through social platforms, including Facebook and Twitter, and on the go with a WAP site, numerous iPhone apps. and via text messages and alerts.
Building on one of the most trusted entertainment brands among women, Lifetime Digital enhances the Company's powerful bond with women via its online advocacy features on myLifetime.com. The expansive section supports girls, women and families through education, awareness and legislation. The Every Woman Counts section is part of Lifetime's public affairs campaign to further engage women in the political process, and the Stop Breast Cancer for Life section features an online petition to stop the practice of "drive-through mastectomies." The petition has generated more than 24 million signatures since its inception in 1997. myLifetime.com also hosts the Company's Remarkable Women vignettes that celebrate and profile extraordinary women who inspire and encourage all of us to make a difference in our world.
LIFETIME PUBLIC AFFAIRS AND ADVOCACY
For more than 25 years, Lifetime Networks has led the longest standing and most comprehensive public affairs efforts of any cable network in the United States, educating and empowering hundreds of millions of people each year. In addressing critical social issues affecting the lives of women and girls, Lifetime develops, creates and launches multi-year advocacy campaigns that involve public service announcements, legislative advocacy and partnerships with hundreds of non-profit organizations, women leaders, public officials and key members of the media to reach women on-air, online and in communities across the country. As a result of its unified programming, digital and advocacy initiatives, Lifetime has remained the "most trusted" and "most empowering" network for women for nine consecutive years.
In addition to building and executing multi-media platform campaigns, the Company's pioneering public affairs department influences original programming content on Lifetime and Lifetime Movie Network to reflect issues important to the Networks' audience. To achieve the greatest impact for its advocacy campaigns, Lifetime also leverages the power of its platforms and the media to draw attention to critical pieces of federal legislation. The Company's legacy in unifying both political parties to participate in bi-partisan activities in Washington, D.C. is unparalleled, as it has been responsible for helping to drive the passage of five pieces of legislation into law, including the Trafficking Victims Protection Reauthorization Act and the Justice for All Act of 2004. Currently, Lifetime is advocating for the passage of the Breast Cancer Patient Protection Act and the Foster Care Mentoring Act.
With the strength of the two highest-rated women's networks, Lifetime attracts the voices and influence of top actresses to its far-reaching public affairs campaigns every year. High-profile talent that has partnered with Lifetime's public affairs campaigns include Nicole Kidman, Susan Sarandon, Meryl Streep, Mary J. Blige, Queen Latifah, Marcia Cross, Reba McEntire, Jewel and many more.
Lifetime's public affairs efforts are annually recognized with prestigious awards. Accolades include the Governor's Emmy® Award from the Academy of Television Arts & Sciences, as well as numerous Gracie Awards from The Foundation of American Women in Radio & Television, an EPIC Award from The White House Project, the NAACP's Image Awards and Beacon Awards® from the Association of Cable Communicators, to name just a few.
Among the Company's public affairs and advocacy initiatives are the following:
Lifetime's Remarkable Women
Lifetime's Remarkable Women are weekly vignettes celebrating extraordinary women who inspire and encourage all of us to make a difference in our world. Salutes have included unsung heroes like Doctors Without Borders' nurse Rebecca Singer and Patsy Bates, a hairdresser from Gardena, California, who won a landmark lawsuit after her insurance company dropped her - without warning - following her breast cancer diagnosis. Other Remarkable Women vignettes have recognized household names, including Secretary of State Hillary Clinton, who continues to shatter glass ceilings, and Gloria Steinem, who on her 75th birthday affirmed and expanded her lifelong leadership of the modern-day women's movement.
The vignettes are featured on Lifetime Television and on myLifetime.com with a rich menu of resources and action steps for community and personal involvement.
Every Woman Counts
First launched in 1992, Lifetime's Every Woman Counts campaign is the entertainment industry's only ongoing public advocacy campaign dedicated to amplifying women's voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. Capitalizing on the power of Lifetime and Lifetime Movie Network, and utilizing the vast online audience of myLifetime.com, the 2008 Every Woman Counts campaign - its fifth presidential election cycle - included the most extensive on-air programming, digital content and grassroots efforts to date, reaching women in more than 97 million households, as well as women on the ground in the communities where they live.
To expand the 2008 campaign's effort, Lifetime formed the first-ever Every Woman Counts Coalition of women's media and advocacy groups, partnering with Hearst Magazines' REDBOOK, CosmoGIRL! and Marie Claire; hundreds of non-profit organizations representing more than 20 million women; key talent spokespersons, including Taylor Swift, Christina Aguilera, Ashlee Simpson, Reba McEntire and others; advertisers; cable and satellite distributors; political leaders and experts in both parties; and key community and industry groups. Additionally, the 2008 Every Woman Counts campaign was incorporated throughout Lifetime's programming, including notable on-air salutes to military families from then-presidential nominees Senators Barack Obama and John McCain.
Stop Breast Cancer for Life
For 15 years, Lifetime's Stop Breast Cancer for Life initiative has been dedicated to offering women the most up-to-date, comprehensive information about breast cancer. Reaching women and families in over 97 million homes across the country and in partnership with the Network's cable affiliates, advertising sponsors and 10 leading non-profit organizations, Lifetime has also collected more than 24 million petition signatures on myLifetime.com, and for 13 years has fought to urge Congress to pass the bipartisan Breast Cancer Patient Protection Act. The bi-partisan bill would end the practice of "drive-through mastectomies," which refers to the practice where women are sometimes forced to leave the hospital just hours after invasive breast surgery. The Breast Cancer Patient Protection Act does not mandate a 48-hour hospital stay if a patient chooses to go home sooner; nor does it set 48 hours as a maximum amount of time a woman can stay in the hospital. It simply ensures that any decision in favor of a shorter or longer hospital stay will be made jointly by the patients and their doctors. Lifetime has engaged key talent in the campaign to advocate on behalf of this issue, including Marcia Cross and Jewel.
In developing and implementing the Stop Breast Cancer for Life campaign with primary activities during National Breast Cancer Awareness Month every October, Lifetime has aligned itself with the foremost breast cancer advocacy groups in the nation, including the American Cancer Society, Breast Cancer Action, The Breast Cancer Research Foundation, breastcancer.org, the National Breast Cancer Coalition (NBCC), Nueva Vida, SHARE, Sisters Network, Inc. and the Young Survival Coalition. In conjunction with its distribution partners, in 2008 Lifetime provided localized applications of Stop Breast Cancer for Life in more than 240 markets in the U.S. and Caribbean, representing 51 million subscribers.
Don't Skip A Beat
During the month of February, or National Heart Health Month, through PSAs and educational materials, Lifetime emphasizes that all women - regardless of their family history or age - have tremendous power to reduce their risk of heart disease. Lifetime's non-profit partners in the campaign include the National Heart, Lung and Blood Institute, WomenHeart: National Coalition for Women with Heart Disease and Sister-to-Sister: Every Woman Has a Heart Foundation.
Outreach for Original Programming
To raise awareness of the issues reflected in the Company's original programming, public affairs builds and executes campaigns spanning on-air, VOD, digital and public events, resulting in increased viewership, viral support from community partners, brand strengthening and impactful change in the community. For instance, Army Wives activities focus on the support of troops, veterans and military families through public service announcements and volunteer events that engage the show's talent and key elected officials at military bases and veteran's hospitals, including Fort Bragg and Walter Reed Army Medical Center. To support Drop Dead Diva, Lifetime, in partnership with women's non-profit organizations, is guiding a public discussion about stereotypes, work/life balance, dieting and being healthy at every size. The Lifetime Original Movie, Georgia O'Keeffe, to premiere in September, will support women in the arts through events and screenings in concert with museums and arts organizations across the country.
AWARDS & HONORS
Throughout the years, Lifetime has been honored with numerous and diverse awards for its public affairs initiatives and renowned programming.
- In 2009, Lifetime received five Emmy® Award nominations: Prayers for Bobby and Coco Channel for Outstanding Made for Television Movie; Sigourney Weaver (Prayers for Bobby) and Shirley MacLaine (Coco Channel) for Outstanding Lead Actress in a Miniseries or Movie in their respective films; and the miniseries Maneater for Outstanding Makeup for a Miniseries or Movie. The nominations for Prayers for Bobby and Coco Channel mark the first time in Lifetime's history that the Company has received two nominations in the categories of Outstanding Made for Television Movie and Outstanding Lead Actress in a Miniseries or Movie in the same year.
- Little Girl Lost: The Delimar Vera Story was honored with six 2009 Imagen Award® nominations: Best Primetime Television Program; Hector Bustamante for Best Actor/Television; Judy Reyes for Best Actress/Television; A Martinez for Best Supporting Actor/Television; and Marlene Forte and Ana Ortiz for Best Supporting Actress/Television.
- In 2008, The Memory Keeper's Daughter received an Emmy® nomination in the Outstanding Made for Television Movie category.
- In 2008, Shirley MacLaine received Golden Globe® and SAG Award® nominations in Best Actress categories for Coco Chanel.
- In 2007, the Lifetime Original Movie Why I Wore Lipstick to My Mastectomy, the centerpiece of the network's 2006 Stop Breast Cancer for Life public awareness and advocacy initiative, received an Emmy® nomination in the Outstanding Made for Television Movie category. Gena Rowlands received an Emmy® nomination as Outstanding Lead Actress in a Miniseries or Movie for her role in the Lifetime Original Movie What if God Were the Sun?
- In 2006, Lifetime received six Primetime Emmy® nominations, including: Outstanding Lead Actress for Judy Davis in A Little Thing Called Murder and Kathy Bates for Ambulance Girl, Donald Sutherland and Robert Carlyle for Outstanding Lead Actor and Outstanding Supporting Actor, respectively, for Human Trafficking, and Outstanding Music Composition for Norman Corbell for Human Trafficking and Bruce Broughton for The Dive From Clausen's Pier. A Girl Like Me: The Gwen Araujo Story won an Outstanding Television Movie award at the 18th Annual GLAAD Media Awards.
- In 2005, Mira Sorvino and Donald Sutherland received Golden Globe® nominations for Best Performance by an Actress and Best Performance by an Actor in a Miniseries or Motion Picture Made for Television, respectively, for their roles in the network's critically acclaimed Human Trafficking.
- In 2005, Lifetime received three Primetime Emmy® nominations, including Debra Winger for Outstanding Lead Actress for the Lifetime Original Movie Dawn Anna, Grammy® Award-winning singer, songwriter and activist Michael Bolton for the original song Tears of the Angels from the Lifetime documentary Terror at Home: Domestic Violence in America, and composer Joseph Conlon for the original score of the Lifetime Original Movie Miracle Run.
- In 2004, Anne Heche received an Emmy® nomination for Outstanding Lead Actress in a Miniseries or Movie for her role in the Lifetime Original Movie Gracie's Choice.
Public Affairs Honors
- Lifetime Networks’ Every Woman Counts campaign received two 2009 Beacon Award nominations from the Association of Cable Communicators (ACC) in the Community Relations and Integrated Communications categories.
- Every Woman Counts was honored by The Foundation of American Women in Radio & Television (AWRT) with a 2009 Gracie Award for its multi-platform, 2008 star-studded campaign in the Outstanding Public Service Announcement – Campaign category.
- In March 2009, Lifetime Networks’ groundbreaking public service campaign Every Woman Counts was honored by The White House Project with a 2009 EPIC Award for its leading role in encouraging women to speak out on the issues they care about most; vote in federal, state and local elections; and run for public office.
- In 2008, Lifetime won two Gracie Awards from the American Women in Radio and Television (AWRT) for Army Wives (Outstanding Television Drama) and the End Violence Against Women public affairs campaign (Outstanding Public Service Announcement).
- In 2007, Lifetime received three Cable Television Public Affairs Association (CTPAA) Beacon Awards (Why I Wore Lipstick to My Mastectomy, Stop Breast Cancer for Life Website; and Why I Wore Lipstick to My Mastectomy Viewer’s Guide); with GLAAD saluting Augusta, Gone and A Girl Like Me: The Gwen Araujo Story, the NAACP honoring Life is Not a Fairytale: The Fantasia Barrino Story and MADD giving an award to Augusta, Gone.
- In 2005, Lifetime received the Cable Television Public Affairs Association’s (CTPAA) highest honor — the Golden Beacon Award — for its Stop Violence Against Women campaign. In 2005, Lifetime also received Cable Positive’s Joel A. Berger Memorial Award for outstanding contribution to the fight against HIV and AIDS by a cable industry leader and the Pennsylvania Coalition Against Rape’s (PCAR) national media award and the National Domestic Violence Hotline “Vital Link” Award for the public awareness campaign, “My Lifetime Commitment: Stop Violence Against Women.”
- In 2004, Lifetime was awarded the prestigious Humanitarian Award from the Breast Cancer Research Foundation, a White House Project EPIC Award for a special anti-violence episode of The Division and four Cable Television Public Affairs Association (CTPAA) Beacon Awards.
- In 2003, the Academy of Television Arts & Sciences honored Lifetime with its prestigious “Governors Award” Emmy® for its My Lifetime Commitment: Stop Violence Against Women campaign.
- Lifetime received an Emmy® nomination for its breast cancer awareness campaign in August 2001.
- The Network received a National Political Women’s Caucus EMMA award for its stop violence campaign in 2003.
- In October 2000, Lifetime received the National Breast Cancer Coalition’s Corporate Leadership Award honoring the Network for its ongoing commitment to use the power of the media to end breast cancer. Lifetime has also been the recipient of the National Media Award from the Susan G. Komen Breast Cancer Foundation and the Caring Cooperation Award from the Child Care Action Campaign.
- For its dedication to diversity, The National Association of Minorities in Cable (NAMIC) awarded Lifetime with the 2003 North Star award for ethnic and diverse programming.
- In 2005, Lifetime’s Vivica A. Fox received an NAACP Image Award nomination for her work in Missing and Lifetime received three Imagen Award nominations for the positive portrayal of Latinos in the media.
- In 2004, Lifetime’s Rosa Blasi received an Imagen Award for her work on Strong Medicine.
- In 2002, NAMIC honored Lifetime with a Vision Award for Intimate Portrait: Rosa Parks.
- In 2001, Lifetime was honored with the prestigious GLAAD Fairness Award, recognizing the network’s commitment to equal rights demonstrated through programming such as the Lifetime Original Movies What Makes a Family and The Truth About Jane.
- Lifetime was also presented with the Imagen Foundation Inspiration Award in June 2001, the National Hispanic Media Coalition Impact Award in February 2001 and the YWCA Racial Justice Award in April 2000.
- Lifetime was awarded a Cable Television Public Affairs Association (CTPAA) Beacon Award, a Leadership Award from the Women in Cable and Telecommunications (WICT) and a Tribute Accolade Award – all for Human Trafficking.
Launched on February 1, 1984, Lifetime Television Network was created by the merger of Daytime and Cable Health Network (CHN). Daytime, operated by Hearst/ABC Video Services, began in March 1982, as a four-hour per day weekday service featuring alternative programming for women. CHN, operated by Viacom, debuted in June 1982, as a 24-hour service offering programs on personal and family health, fitness, science and medicine.
Thomas F. Burchill was the President and Chief Executive Officer from 1984 until February 1993, when he was succeeded by Douglas W. McCormick. Carole Black led Lifetime as President and CEO from 1999 until 2005, when she was succeeded by Betty Cohen. Andrea Wong was named President and CEO in April 2007.
In April 1994, Viacom sold its share of Lifetime to Hearst Corporation and Cap Cities/ABC, now The Walt Disney Company, its other partners in the joint venture that owned the Network.
In August 2009, Lifetime Entertainment Services, LLC was acquired by A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
As of September 2009
Lifetime Press Releases